Social Network Marketing - Social Media Marketing
Marketing has always been a crucial part of a business. Social media
marketing is a recent addition to organizations’ integrated marketing
communications plans. Integrated marketing communications is a principle
organizations follow to connect with their targeted markets. Integrated
marketing communications coordinates the elements of the promotional
mix advertising, personal selling, public relations, publicity, direct
marketing, and sales promotion. Increasingly also viral marketing
campaigns are grouped to integrated marketing communications. In the
traditional marketing communications model, the content, frequency,
timing, and medium of communications by the organization is in
collaboration with an external agent, advertising agencies, marketing
research firms, and public relations firms. However, the growth of
social media has impacted the way organizations communicate. With the
emergence of Web 2.0, the internet provides a set of tools that allow
people to build social and business connections, share information and
collaborate on projects online.
Good companies have become great on the sheer basis of effective
marketing strategies. In the era of huge competition, organizations are
going great length to advertise and promote their products and earn
valuable customer loyalty. The concept of marketing has kept evolving
with the passage of time. Companies are forced to adopt new changes in
their marketing strategies to remain relevant. If there is one factor
that has really affected the way marketing plans are being defined then
it must be technology.
Social Media Marketing In the new century, the marketing tools of
earlier years were rendered obsolete. Those who manage to anticipate the
changes and adopt them quickly have better chances of survival. Social
media marketing is one such great change that many companies have
started to accept in a big way. Though, it is still in a nascent stage
but canny marketing strategists are already harping onto the next big
marketing revolution taking place in form of social media marketing.
More Information : http://expertwebworx.com/social-media-marketing.php
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